Just how desperate is James Corden to be liked?

Was his cynically placed media announcement that he was giving his 50k appearance fee from the Brit awards to comic relief a cheap bribe to get the public to take him to their hearts? This is the same loser who tried to buy the affections of Alexandra burke with a 5k watch, she more or less told him to get lost, loser! Just how desperate is James Cordon for people to like him? And before anybody says why don't i give my wages to comic relief i would like to add ive never given anything to comic relief and never will. Different topic and long explanation